AssemblyDrop
AssemblyDrop is a construction materials marketplace for builders
AssemblyDrop is an automated construction materials procurement platform that enables builders and suppliers to manage procurement in an automated, efficient way. This is a redesign for the website.
ROLE
Sole UX Designer
TOOLS
Figma
Illustrator
Photoshop
I managed the project of the website redesigned from ideation to execution. I defined the users and needs, designed the structure and elements, created first draft content, and partnered with a content editor and developers to execute it.
The website is designed for two main users - builders, who could find information about the service AssemblyDrop offer and connect, and investors.
Old version of the website
PROBLEM STATEMENT
The website wasn't informative enough and was vague about the service offered by AssembleyDrop
The website wasn't designed for the personas
The links for external sources weren't working
GUIDELINES FOR THE NEW DESIGN
Since the experience is new for the users, AssembleyDrop's solution should be presented in an easy way using simple language.
Creating variations of calls for action with different levels of engagement to increase the conversion rate
Using users’ motivation to direct users into taking action
Establish Credibility and trust in AssemblyDrop
DESIGN ELEMENTS
Buttons:
Illustrations:
