Hey, I’m Hila!

I was always fascinated with people. I enjoyed observing their behaviors and talking to them to get to know them and their passions.

When I was younger, way back when ICQ and forums were a thing, I found it fascinating observing and interacting with people online. That became my favorite thing - I felt that online people are a weird combination of their ego and their alter ego, at the same time, and I wanted to learn more about it.

That led me to do a BA and an MA in communication and specializing in new media. I studied how people interact online, how it affects us, changes our culture and society, and I'm eager to see what the future holds for us.

After years of working with clients and users, understanding their needs, and helping them achieve their goals, I feel this is my true passion. I love helping users, listen to their pain points, and do whatever I can to make it easy for them to achieve their goals.